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ADVC2025 Public Relations Cases and Plans   Tags: advc2025, public relations cases and plans  

Find resources for your research assignment(s) in ADVC2025.
Last Updated: Mar 27, 2014 URL: Print Guide RSS Updates

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Research Assignment

Create a public relations campaign related to your product.


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Databases - Market Research

  • Academic  Icon
    Reports include demographics, market trends, forecasts, analysis of major brands, new products, and buyer behavior in such fields as Food & Beverage, Hospitality, Retail, Technology, and more.
  • MRI+ Reporter  
    Provides demographic, product usage, and lifestyle data on magazines, TV, radio, and website consumers.
  • Richard K Miller's Market Research Handbooks  Icon  Icon
    Comprehensive market assessments including forecasts, trends, and statistics. Access handbooks for the Casino, Healthcare, Entertainment, Food & Beverage, Leisure, Retail, Sports Marketing, Consumer Behavior, Hotel, and Travel & Tourism sectors.
  • SBRNet (Sports Business Research Network)  Icon
    Sports marketing research statistics on consumer expenditures, attendance at sporting events, TV viewership and Internet usage. Includes directories for professional sports teams, sporting goods vendors, and more.
  • Statista  
    Statistics, market studies & reports for over 600 international industries, 37 countries, and 60,000 wide-ranging topics.

Databases - Media Directories and Rates

  • SRDS (Standard Rate & Data Service)  
      Icon  Icon
    Find advertising rates, circulation figures, audience demographics, and contact information for magazines, newspapers, radio, television and websites.

Recommended Websites

  • American FactFinder
    View 2010 Census tables. Note that data continue to be released on a state-by-state basis. Population counts are included in most tables.
  • Statistical Abstract
    The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web.
    As the U.S. government's official web portal, makes it easy for the public to get U.S. government information and services on the web. also serves as the catalyst for a growing electronic government.

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