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Research Assignment
Create a public relations campaign related to your product.
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Databases - Market Research
Full-text articles are available from the following databases. Off-campus access requires you to enter your name and the 14-digit Denver Campus Library Card number (25159XXXXXXXXX) located on the front of your JWU I.D.
- MarketResearch.com Academic
Industry reports include demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends & buyer behavior in such fields as Food & Beverage, Food Service & Hospitality, Retailing, Technology & Media, Travel & Leisure. - MRI+ Reporter Market studies containing consumer demographics are used to describe the "readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites. ACCESS: You will first need to set up your own account with your Johnson & Wales email address and a password of your choice.
- Richard K Miller's Market Research Handbooks
E-books in such fields as Consumer Behavior & Marketing, Energy, Carbon Reduction and “green jobs”, Entertainment/Media & Advertising, Healthcare, Hotels & Resorts, Leisure, Restaurant & Foodservice, Retailing, Sports Marketing, Travel & Tourism. - SBRNet (Sports Business Research Network) Sports marketing research statistics on consumer expenditures, attendance at sporting events, TV viewership and Internet usage. Plus, directories with contact information for professional sports teams & organizations, sporting goods vendors, and more.
Databases - Media Directories and Rates
Full-text articles are available from the following databases. Off-campus access requires you to enter your name and the 14-digit Denver Campus Library Card number (25159XXXXXXXXX) located on the front of your JWU I.D.
- SRDS (Standard Rate & Data Service) What would it cost to advertise your business or service in magazines, newspapers, radio, television, or websites? Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales. NOTES: At the welcome page "Click here to access SRDS services” and JWU’s subscribed titles. NOTE: Local Market Audience Analyst section is not supported by Firefox or MAC operating systems. You must use Internet Explorer as your browser and MS Windows.
Recommended Websites
- American FactFinderView 2010 Census tables. Note that data continue to be released on a state-by-state basis. Population counts are included in most tables.
- Statistical AbstractThe Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web.
- USA.govAs the U.S. government's official web portal, USA.gov makes it easy for the public to get U.S. government information and services on the web. USA.gov also serves as the catalyst for a growing electronic government.
Recommended Reference E-Books
The following titles are available online and can be accessed 24/7. Off-campus access requires you to enter your name and the 14-digit Denver Campus Library Card number (25159XXXXXXXXX) located on the front of your JWU I.D. For more information, click the title link.
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